Years ago in a TV commercial for Wittnauer fine watches, a young woman approaches a jewelry counter and says, “I want a Wittnauer.” A dimwitted sales rep insists on showing her other items. She continues murmuring, “I want a Wittnauer.” He doesn’t catch on. Finally she shouts her request: “I want a Wittnauer!” Finally it sinks in,…
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Most financial institutions are already using different technologies to reduce costs and increase efficiency. The real payoff, however, may be in the revenue growth benefits, and the ways automation can improve the customer experience. As the banking industry is in the midst of massive digital transformation, organizations are increasingly using automation to improve efficiency and…
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Check out this article from thefinancialbrand.com on the dangers of a ‘digital first’ in financial institutions & banking! Continue reading, below, for more information. Financial marketers know they must up their digital game. But how should they go about it? If they let a “digital first” strategy become “digital only,” banks and credit unions will…
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Big shifts in consumers’ expectations are transforming the way people interact with their banking providers. A new report from FIS reveals five big ways the banking experience is changing. Every year, FIS fields a study examining how well banking providers are meeting consumers’ needs. Researchers ask people to rank the importance of nine key attributes like “trust”…
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