Most financial institutions are already using different technologies to reduce costs and increase efficiency. The real payoff, however, may be in the revenue growth benefits, and the ways automation can improve the customer experience. As the banking industry is in the midst of massive digital transformation, organizations are increasingly using automation to improve efficiency and…
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Check out this article from thefinancialbrand.com on the dangers of a ‘digital first’ in financial institutions & banking! Continue reading, below, for more information. Financial marketers know they must up their digital game. But how should they go about it? If they let a “digital first” strategy become “digital only,” banks and credit unions will…
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Big shifts in consumers’ expectations are transforming the way people interact with their banking providers. A new report from FIS reveals five big ways the banking experience is changing. Every year, FIS fields a study examining how well banking providers are meeting consumers’ needs. Researchers ask people to rank the importance of nine key attributes like “trust”…
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The most successful financial institutions are leveraging advanced analytics to grow customer relationships organically. Using internal and external data, customer needs are not just being met, they are being anticipated. There is a great deal of discussion in banking around the need to deliver personalized, timely and relevant communications and offers that drive customer profitability,…
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